Templates

Start faster with prebuilt unit economics templates

Metrics Tree templates help product teams skip blank-canvas setup and jump straight into simulation. Use them as a baseline for growth planning, KPI reviews, investor scenarios and monetization strategy discussions.

Subscription (SaaS / B2B / B2C)

Model acquisition, signups, activation, trial conversion, paid users, MRR, churn and LTV. Great for testing pricing assumptions, payback period and retention changes.

  • Leads → Signups → Activated → Paying Users
  • MRR / ARPU / churn / retention impact
  • Cumulative revenue and CAC payback scenarios

Marketplace

Simulate buyer acquisition, seller activation, orders, GMV, take rate and contribution margin. Useful for balancing demand growth and monetization.

  • Traffic → Buyers → Orders → GMV
  • Seller-side and buyer-side flows
  • Take rate and operational cost layers

Mobile Game

Model UA inflow, installs, retention cohorts, DAU/MAU, payer conversion, ARPPU and ad/IAP revenue. Strong fit for lifecycle and monetization scenario planning.

  • UA sources and organics
  • Retention curves and cohort totals
  • Payer rate, ARPPU, ad revenue, ROI

Fintech Funnel

Simulate the conversion path from impressions to installs, KYC completion, activated users, transactions and revenue. Useful for growth and operations alignment.

  • Install → Registration → KYC → Active → Transacting
  • Approval / rejection rates
  • Revenue and cost scenarios

PSP

PSP-specific template for payment volume, active merchants, transaction mix, take rate, processing costs and gross revenue. Tailored to your recurring fintech planning workflows.

  • TPV / transaction count / merchant cohorts
  • Take rate and fee stack
  • Gross revenue / costs / margin / ROI views

How to use templates effectively

Start with the closest business model template, rename metrics to match your product, connect missing dependencies, and calibrate benchmark ranges. Then use sensitivity analysis and goal seek to understand which assumptions matter most.

Template FAQ

Can I customize a template after loading it?

Yes. Templates are just a starting point. You can rename nodes, change formulas, add dependencies, build cohorts, add retention, and save the setup as your own project.

Which template should a PM choose first?

Choose the template that matches your monetization model, not your industry label. For example, a fintech app with subscription revenue may start with Subscription plus a custom KYC funnel layer.

Can I use templates without logging in?

Yes. Templates can be loaded in guest mode. Logging in is only needed for cloud project saving and admin-gated connector features.