Start faster with prebuilt unit economics templates
Metrics Tree templates help product teams skip blank-canvas setup and jump straight into
simulation. Use them as a baseline for growth planning, KPI reviews, investor scenarios and
monetization strategy discussions.
Model acquisition, signups, activation, trial conversion, paid users, MRR, churn and LTV.
Great for testing pricing assumptions, payback period and retention changes.
Leads → Signups → Activated → Paying Users
MRR / ARPU / churn / retention impact
Cumulative revenue and CAC payback scenarios
Marketplace
Simulate buyer acquisition, seller activation, orders, GMV, take rate and contribution
margin. Useful for balancing demand growth and monetization.
Traffic → Buyers → Orders → GMV
Seller-side and buyer-side flows
Take rate and operational cost layers
Mobile Game
Model UA inflow, installs, retention cohorts, DAU/MAU, payer conversion, ARPPU and ad/IAP
revenue. Strong fit for lifecycle and monetization scenario planning.
UA sources and organics
Retention curves and cohort totals
Payer rate, ARPPU, ad revenue, ROI
Fintech Funnel
Simulate the conversion path from impressions to installs, KYC completion, activated users,
transactions and revenue. Useful for growth and operations alignment.
Install → Registration → KYC → Active → Transacting
Approval / rejection rates
Revenue and cost scenarios
PSP
PSP-specific template for payment volume, active merchants, transaction mix, take rate,
processing costs and gross revenue. Tailored to your recurring fintech planning workflows.
TPV / transaction count / merchant cohorts
Take rate and fee stack
Gross revenue / costs / margin / ROI views
How to use templates effectively
Start with the closest business model template, rename metrics to match your product,
connect missing dependencies, and calibrate benchmark ranges. Then use sensitivity analysis
and goal seek to understand which assumptions matter most.
Template FAQ
Can I customize a template after loading it?
Yes. Templates are just a starting point. You can rename nodes, change formulas, add
dependencies, build cohorts, add retention, and save the setup as your own project.
Which template should a PM choose first?
Choose the template that matches your monetization model, not your industry label. For
example, a fintech app with subscription revenue may start with Subscription plus a custom
KYC funnel layer.
Can I use templates without logging in?
Yes. Templates can be loaded in guest mode. Logging in is only needed for cloud project
saving and admin-gated connector features.
Want to understand how simulation works under the hood? Read the
Features page.