Visual Unit Economics Simulator for Product Teams
Metrics Tree helps product managers and growth teams build a visual tree of metrics and
dependencies for digital products. Model funnels, conversion rates, retention, churn, sources,
cumulative revenue, and scenario outcomes on an interactive canvas.
What you can model
- Conversion funnels (Impressions, Clicks, CR, installs, paying users)
- Cohort-based retention and churn over time
- Revenue, cost, margin, ROAS, ROI, LTV and payback scenarios
- Source-driven growth flows (daily, weekly, monthly increments)
- Sensitivity analysis, goal seek and Monte Carlo simulations
Frequently asked questions
What is Metrics Tree?
Metrics Tree is a browser-based visual constructor for unit economics and KPI dependency
simulation. You connect metrics using dependency types like numerator, denominator, multiplier,
inverse, source and churn.
Who is Metrics Tree built for?
Product managers, founders, analysts, growth leads, and monetization teams who need to explain
and simulate how business metrics change over time.
Does Metrics Tree support cohorts and retention curves?
Yes. You can create cohort-based metrics, apply retention curves, and simulate outcomes across
days, weeks, months, and years.
Do I need to register?
No. Guest mode works without registration. Sign in is optional and enables cloud project saving
and admin-only data connector features.
